HONG KONG, July 24, 2018 – TUMI, the leading international travel and lifestyle brand, opened its first TUMI-operated store in Hong Kong International Airport (HKIA). Located on Level 6 of the East Hall at Terminal 1, the new TUMI store in HKIA is a significant step towards fulfilling the brand’s travel retail expansion strategy. To celebrate the brand’s arrival in HKIA, the TUMI HKIA store will unveil unique in-store features and open with a range of exclusive TUMI HKIA-only offers and exciting pre-launches.

“HKIA is not only a transport hub for millions of travelers, but also serves as one of the city’s premier shopping destinations. We are excited to bring TUMI’s premium travel, business and lifestyle essentials to visitors enjoying HKIA. With a new look, new experience and exclusive offerings, the TUMI HKIA store is the latest exciting milestone in our regional development.” said Adam Hershman, TUMI General Manager Greater China / Regional Distribution and Travel Retail.

New TUMI HKIA Store offers elevated retail experience

By pairing design excellence with outstanding functionality, TUMI continuously redefines luxury and innovation with world-class products and an elevated retail experience. Guests to the TUMI HKIA store can also enjoy capturing their “TUMI Moments” with a Photo Booth Station to take a custom designed photo and receive a printout and/or a digital version by email as a keepsake to celebrate their visit. The special momento will feature illustrated Hong Kong-inspired frames by local urban sketchers, Rob Sketcherman, Vanessa Leung, Ben Luk, Alvin Wong, Gary Yeung, Magi Chen, and Elena Klimova.

For customers seeking a special touch for their TUMI, an in-store Personalization Station will provide quick on-the-spot monogramming. A favorite of TUMI stores worldwide, visitors can easily personalize their leather patches on their bags or luggage tags with their initials or a fun emoticon for a truly bespoke touch.

Introducing a TUMI HKIA Exclusive: Just In Case® in Cinnamon and Navy

To celebrate its grand opening, TUMI introduces exclusive items available only at this location - the popular Just In Case® Tote and Backpack. Ready for all your on-the-go adventures, the ultra-lightweight nylon Just In Case® Backpack and Tote are the perfect go-anywhere companion for travelers as they can be folded flat to be completely packable. In beautiful modern neutrals Navy and Cinnamon, these silhouettes feature limited edition Hong Kong illustrations, making them the perfect souvenir.

Voyageur Novelty makes highly anticipated Hong Kong debut at TUMI HKIA

Exclusively pre-launching at the TUMI HKIA store before its full release on July 31, women can enjoy the latest and edgiest interpretation of the iconic Voyageur collection – the Voyageur Novelty line in Green Camo and Black Camo colorways. With playful elements and detailing including chains and studding, Voyageur Novelty’s embellishments add a fashion-forward touch and attitude to the collection. The collection will debut in a range of stylish silhouettes including the spacious Hagen Backpack, sleek Witney Backpack and versatile Troy crossbody.

Pre-launch of premium Personalization Kit for Ashton Morrison Backpack

From now till July 31, TUMI pre-launches the premium Personalization Kit for the men’s Ashton Morrison Backpack at the TUMI HKIA store. The kit is an easy way for Morrison backpack owners to customize their backpack to match their individual style. Available in Ember, Atlantic, Marigold and White, the Personalization Kit enables customers to swap out the Morrison’s distinctive buckle, luggage tag and monogrammable tag with their favorite pops of color.

Perfecting the journey with 19 Degree Limited Edition Fall Foliage

A masterful combination of luxury and innovation, the 19 Degree Aluminum Collection is the pinnacle of travel gear. This Fall, TUMI introduces 19 Degree Aluminum in limited-edition Fall Foliage, with the International Carry-on case exclusively available at the HKIA store from July 30 to August 5. This aluminum travel case features a reinforced framecase design with two snap closures and die-cast corner caps for additional protection. The interior is expertly appointed with the finest aesthetic and organizational features including a lightweight lining with an embossed diamond pattern that complements the unique exterior pattern.

Visit the TUMI HKIA store to enjoy a new retail experience, exclusive offerings and special product pre-launches.

TUMI HKIA STORE
SOFT OPENING: July 22 2018
ADDRESS: Unit 6E154A, Level 6, East Hall, Terminal 1, Hong Kong International Airport
OPENING HOURS: 07:00 - 23:00

About TUMI
Since 1975, TUMI has been creating world-class business and travel essentials, designed to upgrade, uncomplicate, and beautify all aspects of life on the move. Blending flawless functionality with a spirit of ingenuity, we’re committed to empowering journeys as a lifelong partner to movers and makers in pursuit of their passions. The brand is sold globally in over 75 countries with upwards of 2,200 points of sale. For more about TUMI, visit www.Tumi.com

TUMI Stores in Hong Kong
NEW LOCATION: Unit 6E154A, Level 6, East Hall, Terminal 1, Hong Kong International Airport
(852) 3460 5727

Shop 2010, Podium Level 2, ifc mall, Central, Hong Kong
(852) 2790 1912

Shop 142, Pacific Place, 88 Queensway, Admiralty, Hong Kong
(852) 2918 4688

Shop B6-7, Basement, Landmark, Central, Hong Kong
(852) 2869 7488

Shop 323B, L3, Ocean Centre, Harbour City, Tsim Sha Tsui, Kowloon
(852) 2113 2704

Shop 2127, Second level at Elements, 1 Austin Road West, Tsim Sha Tsui, Kowloon
(852) 2168 4100

Unit G-30, Festival Walk, Kowloon
(852) 2157 0251

TUMI Retailers
Lane Crawford, Times Square, Causeway Bay, Hong Kong
(852) 2113 2602

Shop 5-20C, 5/F, Sogo Department Store, Causeway Bay, Hong Kong
(852) 2831 3996

1/F, Sogo Department Store, Tsim Sha Tsui, Kowloon
(852) 3911 1923

TUMI Stores in Macau
Shop 505, Bridge Street, Shoppes Grand Canal, The Venetian Macao Resort Hotel, Macau
(853) 2882 8361
Shop 240, 2/F, One Central Macau, Avenida de Sagres, Nape, Macau
(853) 2875 1620
Shop 1028, Galaxy Macau Resort, Cotai, Macau
(853) 2882 7703

TUMI Retailers
Shop 2-10A, 2/F New Yaohan, Avenida Comercial de Macau
(853) 2875 2071

For further media information, high-res imagery and product loans for shoots, please contact PLUG PR:
Sarah Cestau | sarah@plug-me.com | 3422 3359
Jacqueline Clifton | jacqueline@plug-me.com | 3422 3012